Technology has provided great new avenues for customizing loyalty programs on a per-customer basis. The only problem: That customization requires the collection of personal info. And it appears we’ve reached a tipping point when it comes to data collection.
6 customer loyalty lessons from Lady Gaga
February 22, 2013 Comments (0)
On the surface this sounds irrational: Businesses can learn a lot about customer loyalty from a woman who wears dresses made of meat and is getting sued for allegedly treating an employee badly. But Lady Gaga has the followers to prove she can offer valuable lessons in loyalty.
3 signs customers will walk – and how to stop them
February 11, 2011 Comments (0)
Customers give signs they’re about to dump you. Here’s how to read them and react.
